0gaps in the content calendar since launch
SEO BlogSocial Media GraphicSocial Media Video
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The roaster had a strong local following and almost no time to feed it. Blog posts came in bursts when someone had a spare afternoon; the Instagram grid went weeks without a new graphic.
They started with SEO Blog × 2 and Social Media Graphic × 6 a month, plus a short video. Onboarding captured the voice — warm, practical, no jargon — once. After that, every request ran the same workflow.
Two quarters in, the calendar hasn't had a gap. Approvals take a few minutes a week, and the blog is now a steady source of organic traffic for terms their customers actually search.
We stopped thinking about content as a scramble. It's just a thing that happens now.
Illustrative customer story for this prototype.