mapo.example/blog
An open-ended revision policy shifts the incentive. The first draft becomes a rough sketch because there's always another round to fix it, and feedback arrives in dribs because there's no cost to another pass.
A cap changes the behaviour on both sides. The team treats the first deliverable as close-to-final. You consolidate feedback into one clear round instead of five vague ones. The work converges faster and ends up better.
Mapo Media projects include two rounds, and every version is kept. If round two still isn't right, that's a signal the brief or the fit is off — not something a third round of tweaks will solve.
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